The German meetings industry is still growing with a total of 393 million participants attending events held in the country last year – an increase of 2.6% from the previous year. Germany’s popularity as a meeting and events destination is increasing, particularly on an international level. The number of international visitors rose significantly last year by 8.3% to 27.7 million and the number of international visitors travelling to events has almost doubled in ten years (2006:14.3 million). These are the results of the Meeting- & EventBarometer 2016, the only study of its kind examining both the conference and event sector in Germany. The initiators are the European Association of Event Centres (EVVC), the German Convention Bureau (GCB) and the German National Tourist Board (GNTB).
In response to the significant increase in international visitors, the GCB has developed an internationalisation strategy which includes co-operation with the GNTB last year to open a representative office in Beijing in addition to its established office in New York.
Stability on the provider’s side
Germany’s supply remained relatively stable last year despite growing demand at home and abroad: 7,208 event centres, conference hotels and event locations each with seating for at least 100 people in their largest room indicate a moderate increase of 0.8% relative to 2014. The number of events likewise remained relatively constant at 3.06 million (plus 0.7%).
By far the most important type of event at German venues were conferences, meetings and seminars which accounted for 52.1% and an increase of 2.5 percentage points. There was also a slight overall increase in the average number of participants at German events.
A glance at the future
Nearly half (46.9%) of suppliers and 60% of organisers have a positive view of the future development of the meetings industry. Nearly all (91.3% of providers and 89.6% of organisers) believe that the development in their own organisation will remain the same or improve.
The full press portfolio for the Meeting- & EventBarometer 2016 including the presentation as well as texts on the themes of marketing information, trends and co-operation with industry and research are available at www.gcb.de/meba2016